Most people have limited knowledge when it comes to search engine ranking and the various types of services on offer. We all know that having top 10 positions on some of the leading engines can bring all the traffic we can handle, and then some. But how do we get those top 10 listings and what should we expect to pay to get them?
A simple way to approach this is to look at your competition. Do a quick search on one of the leading engines like Google or AltaVista, using a search phrase that people might use when looking for your products or services, and see what comes back.
As a basic ‘rule of thumb’ guide -
- Between 100 and 5000 puts you in a ‘low competition’ category.
- Between 5001 and 25000 puts you in a ‘medium competition’ category.
- Between 25001 and 250,000 puts you in a ‘high competition’ category.
- Over 250,000 puts you in a ‘Extremely high competition’ category.
Here are some examples we found on AltaVista:-
“detroit real estate” - 2.7M
“curtain fixtures” - 817,000
“auto parts” - 130,000
“mortgage loans” - 84,000
“coin collecting” - 14,000
“wedding accessories” - 9,000
“florida vacations” - 5,000
“model railways” - 5,000
Based on the above, determine the competitiveness of your category, then research the level of service necessary for your site.
Once you have determined the level of competition for top positions in your business category, use the following as a basic guide:
- Low to medium competition with no previous ’search engine optimization’ - Locate a good submission service who will give your home page a ‘tune-up’ then submit your site ‘manually’ to all the leading engines and directories. Expect to pay around $25 to $65 per month.
- Medium to High competition on restricted budget - try to locate a service that will go beyond basic Meta Tag revisions. Not all search engines pay much attention to what is in your Meta tags, so look for someone who will make changes to the HTML on your key content pages to give them a boost. Expect to pay around $55 to $95 per month.
- Sites with high or extremely high competition - you will encounter various approaches at higher service levels. Most common is to use ‘Doorway’ pages and a separate ‘Hallway’ domain. Think about Doorway/Hallway pages as pages that focus on a specific search phrase, each targeting a specific search engine. It is common to have sites with over 100 custom designed Doorway pages targeting multiple search phrases and multiple search engines. Pricing varies greatly at these levels, and almost always include a setup fee then ongoing monthly service fees.
Developing a better understanding of how it all works will help you decide the best approach for your web site, and will help you make an informed decision based on realistic expectations.
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AdSense for feeds is currently in beta testing phase and the content publishers are just waiting for the flood gates to open in order to start earning revenue through the AdSense Ads in their feeds. Here are the top 3 tips that will help you fully capitalize on this revenue earning opportunity:
Content quality: You will earn Google AdSense revenue only if people subscribe to your feed. The more subscriptions you get, the better are your chances of success with AdSense for feeds. Since most people would be looking for quality content, you need to make sure that your feed contains up-to-date quality information that is presented to the users in an easy-to-understand language. Besides that, the feeds should be free from grammatical and spelling mistakes.
Content quantity: Include as much content in your feeds as you possibly can. Again, the aim is prove that the feed is useful and comprehensive (so that more users subscribe to it). If you feel that the complete article cannot go into the feed, include a good summary of the article.
Limit the ad units: If the users find that your feeds contain too much Ads, they might not subscribe to your feeds at all (and the whole purpose of feeds would get defeated). In order to ensure that you get good subscription to your feeds, you should limit the ad units to one per feed. Another good way of ensuring that your feeds don’t look like an advertising medium is to place the Ads either at the end of article or after having sufficiently discussed the topic.
So, get ready for enhancing your ‘AdSense for feeds’ revenue with these tips. Your wait may soon be over. Keep the tempo going and keep checking Google’s AdSense blog for updates about the launch of AdSense for feeds.
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Once you have setup your AdSense account and updated your website with AdSense code, you would surely be looking forward to earning some revenue from the AdSense Ads. Though revenue will start accruing to your AdSense account almost immediately, the actual payments to you are based on certain rules that Google has laid out for all website owners that have an AdSense account.
- The first and the most important rule is that Google will make a payment to you only when your account balance is $100 or more. Also, these payments are made by Google within 30 days of the last day of calendar month during which you attain an account balance of $100 or more. If your account balance is less than $100 on the last day of the month, the balance just rolls over to the next month and this continues till you actually have at least $100 in your account. You can easily check your account balance by logging-in into your AdSense account.
- Obviously, Google will only be able to pay you only if you provide them with the information that is required for payments. This includes the Payee information and contact details that you specified at the time of signing-up for an AdSense account. Though you can edit most of this information, country and Payee name cannot be changed at this stage (i.e. after the account has been approved by Google). If you need to get these changed, you will have to close your AdSense account and open a new one.
- You will also need to submit your tax information using the Tax information link on the My Account tab. This information is required irrespective of your location and, in any case, Google would not process your payment without the tax information.
- You also need to specify the mode of payment. This can be done through the ‘Payment Information’ link on the ‘My Account’ tab. Just check the options available for your location and choose the one that best suits you.
- As soon as your AdSense account balance reaches $50, Google will mail (snail mail) a PIN number to your payment address. You will need to enter this PIN into your account before you can become eligible for payments from Google.
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